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Development Guide:
Annual Giving Programs

Giving News

Partner with Annual Giving Programs

Annual Giving Programs utilizes a wide-range of identification, and solicitation tools to acquire, retain, and move donors through the giving pipeline. As strategic partners, AGP maximizes your return on investment in both the short and long term.

Ask the AGP team about…

  • 40 Hours for the Forty Acres – Day of Giving
    • Upgrade cumulative annual giving
    • Engage special donor groups (faculty/staff, students, young alumni, advisory boards)
  • Crowdfunding
    • Identify new donors through niche projects, often too specialized for other methods
    • Involve students and faculty in the fundraising process
  • Leadership Annual Giving
    • Pipeline to major gifts through assessment and personal solicitation
    • Leverage giving societies through targeted direct mail solicitations
  • Email/Web
    • Use email (e-news, renewals, etc.) click through rates as an indicator of engagement
    • Renew or upgrade donors who are engaged using social media identification tools
    • Utilize HornShare to share stories
  • Phone
    • Acquire, retain, and upgrade donors with a personal touch
    • Increase cumulative average annual gift by implementing a sustaining gift strategy
  • Direct Mail
    • Renew and reacquire your donors cheaply
  • Reporting
    • In depth custom analysis of overall CSU performance
    • Visualizations of year over year results for Deanery and CSU leadership
  • Stewardship Services
    • Stewardship calls and automated emails
    • Partner on creative stewardship to increase engagement

Get the most out of your AGP partnership…

  • Feature the great work of your unit by notifying the AGP team of gift impact stories, cutting-edge research, news, and upcoming events.
  • Notify us of giving priorities and gift opportunities at all levels.
  • See changes coming? Loop us in early to minimize donor attrition.
  • Let us know if you learn of an annual giving donor or student with a good story that should be shared in your e-newsletters and on the University giving website to educate other donors.

Contacts

Adrian Matthys
Director of Annual Giving
adrianm@austin.utexas.edu
512-475-9614

Updated Aug 11, 2016

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